Artist Statement (Describe the photographies) Assignment

Artist Statement (Describe the photographies) - Assignment Example He has adopted a classic ruminating pose. In Math Problem (05_lee.jpg), we have the clear case of a student apparenetly solving a math problem in the library. He is taking help from an online source via a laptop, as well as referring to his notebook for writing the solution. He seems tired. Care has been taken to include as much of the setting as possible. In Group Session (06_lee.jpg), we have the case for a frontal photo representation of a group of students that appear to be working on a joint problem or in a group. They are looking at their laptops, which are a ubiquitous symbol of American life and indeed of education and the youth. An everpresent Pepsi lies on the table for refreshment. In Photograph 8 (08_lee.jpg), the emphasis shifts outside in the open air, as our subject is a female student sitting crosslegged in a public park, her schoolbag tossed by her side. The angle of the photography is rather unique and accentuates the lights in the park among the trees, as well as in the spectacles worn by the subjet. She seems hard at work and is apparently a nature lover or prefers the quiet of this venue compared to a noisy and closeted library. In Photograph 9 (09_lee.jpg), we see another image of the same subject. She has been interrupted and looks up with surprise. She seems a little taken aback, although there is a glimpse of a smile as her picture is being taken. It is obvious that she was not ready for this. In Photograph 10 (10_lee.jpg), we see a very happy student near the door of a dormitory or study area in a college or university. He has turned to face the camera. It is obvious that he has heard some very good news and we can only wonder what it is as there are no other visual cues. We can imagine that he has got A grades in one or more exams. In Photograph 11(11_lee.jpg), we have the camera looking down towards many subjects in the library area. It is just to show a new focus from a new angle. The subjects are doing different things,

The Impacts Of The African Slave Trade History Essay

The Impacts Of The African Slave Trade History Essay Slavery was carried out in various parts of the world and mainly in some parts of Africa, Asia, Europe and America. Slave trade was at the highest during the period at which Americans were under the colonial powers of the European states. Europeans carried out their slave trade extensively in African nations. It is said that low economic level in African nations made it easy for Europeans to take control over Africans. The major slave trade regime against Africans by Europeans was known as Atlantic slave trade. It was not the only trade though it is believed to have been the most extensive both in volume and intensity wise. The Africans who were victims of slave trade to the Europeans are said to have been hostages of endemic warfare that was between different states of Africa. Their traders gained weapons and other basic necessities from Europeans in return. Contrary, Africans carried out the trade against themselves. There existed many divisions between African regions. Some of the divisions were ethnic, driven by culture and beliefs, religion, political, economic level, and boundary conflicts. Those divisions brought about conflicts and wars. Those who went into war captured their enemies who were source of wealth to them on trading with Europeans. The trade was barter trade whereby Europeans went off with slaves in exchange of goods such as manufactured cloth, alcohol, weapons among others. Interestingly, the slavery trade had become the major international trade to Africans. The trade had grown extensively into communities and family levels. Kingdom rulers of the community did not discourage the trade rather they encouraged by selling out those who were their enemies or the most hardworking personas of the kingdom. At the family level, family members would sell out their counterparts mostly when there were family disputes among different families or family members. All these made it easier for the Europeans to acquire slaves from traders who were willing to sell out themselves (Williams 1994,p.12). The main reason was the shortage of labor in the continent whereby demand for laborers had exceeded the capability of the population supply. Slaves who landed into Europe at early period of slavery were the Aboriginal peoples. At first they were a few but they suffered from diseases and cruelty from racist Europeans. Immense numbers of them were hired for mining, and in the plantations which were labor-intensive in growing, harvesting and processing of products such as sugar, cotton and other low-prized tropical crops. Affordability of low cost of labor helped in the economic growth of European states at the period. The first European state to carry out slave trade was Portugal. Portuguese were in dire need of laborers for mining and sugar plantation activities in Brazil which was their colony at the period. Later European states completion towards the slavery began when Brazil was seized by Dutch which eventually became to be the leading slave trading power in seventeenth century. They sold slaves to their colonies, to British and also to the Spanish. In late 17th century, Britain rose to be the leading trading power after gaining the control over the Americans. The other reason was large size of the market for European products. The triangular Atlantic slave trade is believed to have been the most convenient and profitable trade route. This is because Ships leaving Europe were only required to carry trade goods on their way to Africa. On arrival to Africa exchange of the goods for slaves took place. To Europeans the trade was always to their favor since cheap goods were of more value to poor African states who complied effectively in the trade. However, Europeans got to a point of carrying out supplying role of slaves to the world. Some of slaves acquired from Africa were transported to the American states for trade. In America, they traded slaves for the agricultural products, which were in many cases produced through slave labor. Due to low cost of labor, agricultural products were acquired at a low prize. To the Europeans trade route was an important business since it required that a ship make a leg of the voyage for a substantial profit waiting at the destination. This enhanced the international relationships between European nations and their trade counterparts. In addition, ships used less energy on their ways since trade routes were designed in a specific manner. This is because trades men followed the routes which they would take full advantage of the widespread winds and currents which propelled their ships. For instance, the journey from a place like West Indies or any other place in the southern United States to any other place in Europe would be propelled by the waves of Gulf Stream. This made it cheaper for Europeans to acquire slaves from other nations (Klein 1999,p.23). However, in industries, which were most profitable, slavery was the main source of labor of the time. Majority of the slaves were hired in the sugar production sector. Sugar plantations were the most labor intensive activity in the time. In additionally, the other slaves were hired in other labor intensive activities such as in coffee, cotton, and tobacco harvesting, and also in the mining. Slaves were basic possessions to European states and they always protected them so as to retain them in their land. For instance, in 1763, France had agreed to give out vast colony of New France in exchange for permit to keeping Antillian island of Guadeloupe. As the time went by, opposition against slave trade developed in Europe. The move was fore headed by religious movements such as Religious Society of Friends and also established clergies of the Evangelical ministries such as the William Wilberforce. Later individuals joined the movements and from which they protested against the slave trade to their state powers. However, owners of colonial holdings opposed the move (Rodney 1981,p.14). Success of the moves was marked by abolition of slave trade in Denmark through the legislation in 1792 and took its effect later in 1803. Britain followed the compliance by imposing ban to the trade in early 1807. Britain kingdom had to impose rigid fines for any one who allowed slaves to aboard a Britain destined ship. Additionally, the British Royal Navy, which in control of all worldsà ¢Ãƒ ¢Ã¢â‚¬Å¡Ã‚ ¬Ãƒ ¢Ã¢â‚¬Å¾Ã‚ ¢ sea, stopped other nations from participating in the slave trade through the declaration that equalized slaving to the piracy and culprits were to be punished by death penalty. To the Europeans, end of the slave trade, had insignificant obstacles which it is a must that they had to be overcome. Slave trade was an important part to the economy of the regional states. In 18th century, slaves were the main supply of labor that was required in the production activities of the agricultural products. However, end of slavery resulted into high cost of production and eventually the rise of prices of the same products in the market (Anstey 1975,p.34). However, some scholars studied the slavery ban movement slightly before the Second World War and concluded that it was in most probably recorded among the three or four important historical pages in the history of the European nations. This is mainly because slavery had an important impact to the growth of the economy and thus it was difficult for European nations to do away with it. Contrary, in his studies, Eric Williams, a West Indian historian, argued that it was as a consequence of the economic transitions, of European nations, which was unrelated to any morality factor. However, he based his squabble upon the idea that the colonies of West Indian were declining in the early 19th century. This is because they had lost political and economic importance to Europeans. Consequently, this decline made slavery to be an economic weigh down that made the British to have a will of doing away with it (Williams 1994,p.34). However, Williamà ¢Ãƒ ¢Ã¢â‚¬Å¡Ã‚ ¬Ãƒ ¢Ã¢â‚¬Å¾Ã‚ ¢s study is questioned. This is because decline in West Indian colonies manifested after 1807 when slave trade was banned. Moreover, slavery was economically flourishing at a fast pace before the ban. However, most likely the decline may have resulted from the effects of suppression which colonies felt from slave trade. In addition, the lowering of prices for the products which were produced through slave labor could be taken as evidence which exhibits that lowering in the price of a product leads to increase in the demand and eventually increasing the total profits. In addition, it is said that profits which were earned as a result of the slave trade lasted at low levels. Results say it was always about ten percent of the total investment and indicated no verification of the decline. More importantly, the prices of lands in West Indies, as an essential tool in analyzing economic growth of the region also did not decline until after discontinuation of the slave trade. Also, the economies of colonies which heavily relied on agricultural products did not decline. In fact are said to have been at the peak in 1807. However, there was a reason for Williams to be biased. This is because he was actively drawn into the movements which advocated for the independence of the colonies of Caribbean. With that notion he had a drive to try to snuff out any idea of such an unsparing action by colonialists to their colonies. However, some scholars have acknowledged Williams arguments in their works though they agree to the fact that the issue of morality was combined together with politics and economic forces so as to end slavery in Europe. However, religion is believed to have had the strongest movement that campaigned against slavery and actually into convincing Westminster into outlawing the trade. More also, Evangelical protestants together with Quakers formed a group which viewed slavery as an act of inhumane. These individuals formed the minority persons in the population, but more interestingly they were passionate and the group had many members who were enthusiastic individuals (Emmer 2000,p.45). In the parliament, large number of members presented these groups. Their parliament presence is said to have been so strong in that at their height they had control of about thirty five to forty seats. Normally precarious government positions acted as to magnify their numbers and also their service to the citizens. The members of the group were known as saints and William Wilberforce was their leader. Most importantly they were campaigners of the anti-slave in the European nations. Parliamentarians who belonged to the group were tremendously enthusiastic and frequently saw their delicate battle in opposition to slavery as a delightfully predestined crusade. However, after the ending of slavery in Britain, British felt obliged by economic pressure to force down other European nations into inserting themselves into a common economic straitjacket, or else the colonies of Britain would have became uncompetitive with those who were belonged to other nations. Ironically, British effort to campaign against slavery was an unparalleled foreign policy effort to combine economic powers (Drescher 1999,p.98). However, the Britainà ¢Ãƒ ¢Ã¢â‚¬Å¡Ã‚ ¬Ãƒ ¢Ã¢â‚¬Å¾Ã‚ ¢s campaign did not full succeed. This is because some European nations strongly objected the move into surrendering rights to the trade. These nations included Spain, and France. However, Britain did not back down but instead used every tool to trying to persuade these nations so that they may follow its lead. Interestingly, Spain agreed but through a payment of a ransom. Spain received over one million pounds in order for it to end the slave trade. For the France, it was difficult at outset. At first, Britain tried to inflict its idea of solution during the negotiation meeting at the near end of Napoleonic Wars. More devastating to the British is the reluctant of Russia and Austria who vowed not to end the trade. The people and government of France had profound uncertainties about compromising to the demands of Britain. This is because they did not only that other nations end the trade, but also their right to keep watch over the ban. However, Royal Navy was permitted to carry out searches in any apprehensive ships in the waters and confiscate any carrying slaves, or in operation to doing so. It is these stiff demands that kept France into the trade for a long time. More surprisingly, in 1815, France gave in to the ban but they never allowed Britain to police to interfere with their activities neither did they watch over themselves. That made it easier for the illegal trade to continue for a long time. French citizens had initially been indifferent to the trade. With that fact, their national pride could not allow Britain to dictate over their policies. Contrary, conservative backlash vied that reformist movement as tainted by the after the revolution. However, in France, a complete halt of slave trade was realized in 1848 (Drescher 1999,p.78). In conclusion, slave trade was of more benefits to the European nations. Europeans low population at the period called for more man power in the activities which were meant to be drivers of the economic growth. Thus, Africa became their target as a source of man power. However, there came a period when European nations came to Africa for slaves and in turn selling them out to other nations in the world thus strengthening interrelationships between different nations. The ending of slavery did not ogre well to the economic growth since affected nations suffered an economic down turn.

The Infiltration of German Propaganda Into American Culture :: World War II WWII WW2

The Infiltration of German Propaganda Into American Culture "Propaganda, propaganda, propaganda. All that matters is propaganda." -- Adolf Hitler (Welch ,1) During World War II, propaganda saturated the eyes and ears of countless Germans. Films, such as Triumph of the Will declared the superiority of Hitler's ideas and hopes for the future, while posters increased the ever-rising nationalism of the public. Radio was a major part of everyday life and an inventive way to bring anti-Semitic discourse to the ordinary days of the people. Hitler knew how effective propaganda could be and conveyed that "propaganda for the masses had to be simple, it had to aim at the lowest level of intelligence, and it had to be reduced to easily learned slogans which then had to be repeated many times, concentrating on such emotional elements as love and hatred" (Welch, 3). In short, he had to circulate the kind of information that everyone would understand and remember. Today, people from the United States look at World War II with horror and disbelief, wondering just how could the Germans be so "brain washed" to agree that it was a good idea to kill off an entire culture? Many do not realize that Hitler's propaganda was so well thought out that his ideas had seeped into everything -- including American culture. Although, the United States fought against the Nazi ideals, there were subtle ways that German ideas affected American society. A prime example of Hitler's propaganda that leaked into American society is the sample of anti-Semitic verse, simply titled "To the Tune of the Marine Hymn." This passage was circulated widely between civilians and soldiers in the United States during World War II and is sung to the tune of the Marine Hymn. It brilliantly plays on the stereotypes of the Jewish culture that were accepted by many as a reality. By setting the passage to the tune of the Marine Hymn, this piece of propaganda gives American men a sense of nationalism, as well as a very familiar and catchy tune that will stay in their minds. The well-known melody helps to downplay the intolerance of Jews in the lyrics and it is easy for many people who are not paying attention to miss the stereotypes that are played out. Instead, there is almost a sense of comedy or a softening of the evil intentions of the appalling lyrics. The lyrics of the song are ideas that were commonplace to the American population during the time of World War II.

Patient Screening

1. The mother of a 6-month-old infant calls the office requesting an appointment for her child. She advises that she thinks the child’s head appears swollen and that there are areas that appear to be bulging. What is your response regarding the appointment? Based on the symptoms the mother has given, my diagnosis would be that the child could possibly suffer from the condition hydrocephalus. The symptoms which she described such as, swollen head, and bulging areas of the head share some of the same symptoms as hydrocephalus.Hydrocephalus is also more likely to occur during the infant stage, so the child is also within the likely age rage (6 months). I would advise the mother for prompt assessment (to be seen within 24hrs). In addition, schedule her for the next available appointment in the doctor’s office. 2. The mother of a 3-year-old boy calls to report her child had the onset of vomiting and abdominal pain during the night and is now experiencing blood in his urine. She says she just noticed a swelling on his left side toward his back. She requests and appointment. What is your response regarding the appointment?My diagnosis in this case would be that the child possibly suffers from Wilm’s tumor. The child is displaying symptoms such as mass in kidney region (swollen on the back left side), hematuria (urine in the blood), pain in the abdomen, and vomiting. Wilm’s Tumor occurs in children usually under 5 years of age, and this child is 3 years of age (within likely age range). I would advise the mother for prompt assessment, and schedule the next available doctor’s appointment. 3. The mother of a 15-day-old infant son reports that he started having episodes of vomiting with the emesis â€Å"shooting out of his mouth† after feeding.She also reports the infant appears hungry, continues to feed, and has not gained any weight. How do you respond to this call? After listening to the mother describe her infants symptoms, it is possible that her son suffers from Congenital Pyloric Stenosis. The child has projectile vomiting which means he should be seen promptly. However, other symptoms the child exhibits include staying hungry and not gaining weight. Child is 15 days old and symptoms appear around 2-3 weeks of age. I would advise the mother for prompt assessment, and schedule the next available appointment in the doctor’s office.4. Just as the office is closing for the day, a mother calls about her child who just started experiencing signs and symptoms of respiratory distress including hoarseness; fever; a harsh, high-pitched cough; and a funny, high-pitched sound during inspiration. The physician has already left the office for the day. How do you handle this call? From the symptoms the mother has described about her child it is possible her child could be suffering from croup. Symptoms include hoarseness, high-pitched cough, and fever. I’d advise the mother for immediate evaluation and to take her child to the ER. 5.A mother calls to report that her three children have been complaining of being fatigued, having headaches, and stomach, muscle, and joint pain for the last 2 weeks. She also states there has been a significant change in their behavior. How do you handle this call? My diagnosis in this case would be that her children possibly have tetanus. Her children are displaying signs of irritability and joint stiffness, along with many other symptoms that sound like tetanus. Signs such as, fatigue, head and stomachaches and muscle pain, could be spasms. I would advise mother for immediate evaluation, for the mother to take her children to the ER. Patient Screening 1. The mother of a 6-month-old infant calls the office requesting an appointment for her child. She advises that she thinks the child’s head appears swollen and that there are areas that appear to be bulging. What is your response regarding the appointment?Based on the symptoms the mother has given, my diagnosis would be that the child could possibly suffer from the condition hydrocephalus. The symptoms which she described such as, swollen head, and bulging areas of the head share some of the same symptoms as hydrocephalus. Hydrocephalus is also more likely to occur during the infant stage, so the child is also within the likely age rage (6 months). I would advise the mother for prompt assessment (to be seen within 24hrs). In addition, schedule her for the next available appointment in the doctor’s office.2. The mother of a 3-year-old boy calls to report her child had the onset of vomiting and abdominal pain during the night and is now experiencing blood in his urine. S he says she just noticed a swelling on his left side toward his back. She requests and appointment. What is your response regarding the appointment? My diagnosis in this case would be that the child possibly suffers from Wilm’s tumor. The child is displaying symptoms such as mass in kidney region (swollen on the back left side), hematuria (urine in the blood), pain in the abdomen, and vomiting. Wilm’s Tumor occurs in children usually under 5 years of age, and this child is 3 years of age (within likely age range). I would advise the mother for prompt assessment, and schedule the next available doctor’s appointment.3. The mother of a 15-day-old infant son reports that he started having episodes of vomiting with the emesis â€Å"shooting out of his mouth† after feeding. She also reports the infant appears hungry, continues to feed, and has not gained any weight. How do you respond to this call?After listening to the mother describe her infants symptoms, it is possible that her son suffers from Congenital Pyloric Stenosis. The child has projectile vomiting which means he should be seen promptly. However, other  symptoms the child exhibits include staying hungry and not gaining weight. Child is 15 days old and symptoms appear around 2-3 weeks of age. I would advise the mother for prompt assessment, and schedule the next available appointment in the doctor’s office.4. Just as the office is closing for the day, a mother calls about her child who just started experiencing signs and symptoms of respiratory distress including hoarseness; fever; a harsh, high-pitched cough; and a funny, high-pitched sound during inspiration. The physician has already left the office for the day. How do you handle this call? From the symptoms the mother has described about her child it is possible her child could be suffering from croup. Symptoms include hoarseness, high-pitched cough, and fever. I’d advise the mother for immediate evaluation a nd to take her child to the ER.5. A mother calls to report that her three children have been complaining of being fatigued, having headaches, and stomach, muscle, and joint pain for the last 2 weeks. She also states there has been a significant change in their behavior. How do you handle this call? My diagnosis in this case would be that her children possibly have tetanus. Her children are displaying signs of irritability and joint stiffness, along with many other symptoms that sound like tetanus. Signs such as, fatigue, head and stomachaches and muscle pain, could be spasms. I would advise mother for immediate evaluation, for the mother to take her children to the ER.

iDecisionTM Case Essay

For more information on iDecisionTM, please contact: Sanjib Ghosh | sajib.gosh@techmahindra.com Ramesh Kumar Koona | rameshkumar_koona@mahindrasatyam.com About Tech Mahindra: Tech Mahindra is a global systems integrator and business transformation consulting firm focused on the communications industry. Tech Mahindra helps companies innovate and transform by leveraging its unique insights, differentiated services and flexible partnering models. This has helped customers reduce operating costs, generate new revenue streams and gain competitive advantage. For over two decades, Tech Mahindra has been the chosen transformation partner for wireline, wireless and broadband operators around the world. Tech Mahindra’s capabilities span across Business Support Systems (BSS), Operations Support Systems (OSS), Network Design & Engineering, Next Generation Networks, Mobility, Security Consulting, Testing, and other areas. Tech Mahindra’s solutions portfolio includes Consulting, Application Development & Management, Network Services, Solution Integration, Product Engineering, Managed Services, Remote Infrastructure Management and BPO. Over 34,000 professionals service clients across the telecom eco-system, from a global network of development centers and sales offices across Americas, Europe, Middle-east, Africa and Asia-Pacific. Tech Mahindra is the largest telecomfocused solutions provider and 5th largest software exporter from India. www.techmahindra.com About Mahindra Satyam: Mahindra Satyam (OTC: SAYCY) is a leading global business and information technology services company that leverages deep industry and functional expertise, leading technology practices, and an advanced, global delivery model to help clients transform their highest-value business processes and improve their business performance. The Company’s professionals excel in enterprise solutions, supply chain management, client relationship management, business intelligence, business process quality, engineering and product lifecycle management, and infrastructure services, among other key capabilities. Mahindra Satyam is part of the US$ 8.25 billion Mahindra Group, a global industrial conglomerate and one of the top 10 industrial firms based in India. The Group’s interests span financial services, automotive products, trade, retail and logistics, information technology and infrastructure development. Mahindra Satyam development and delivery centers in the US, Canada, Brazil, the UK, Hungary, Egypt, UAE, India, China, Malaysia, Singapore, and Australia serve numerous clients, including many Fortune 500 organizations. iDecisionsâ„ ¢ A Packaged Analytical Application for Business Transformation www.mahindrasatyam.com Copyright  © 2011 Tech Mahindra All rights reserved. iDecisionsâ„ ¢ – a packaged analytical application for business transformation iDecisionsâ„ ¢ is a packaged, custom-friendly, open analytics application with industry solution sets across Banking, Insurance, Telecom, Airlines, Manufacturing, Retail, Travel and Logistics, Education, Pharmaceutical and Healthcare. The solution consists of horizontal solution sets for Finance, HR, Procurement, Sales and Customer intelligence. iDecisionsâ„ ¢ enables efficient business management through effective data integration and information analysis to help generate business insight and drive innovation. It incorporates industry best practices in key performance indicators (KPI), logical data models, analytical templates, dashboards and processes. iDecisionsâ„ ¢ Telecom Solution for On-premise implementations and Cloud using Microsoft BI stack iDecisionsâ„ ¢ provides a unique, powerful resolution to an all too common telecommunications industry conundrum. It incorporates industry best practices into an analytical application suite that turns decision making from an art to a science. iDecisionsâ„ ¢ for telecom companies is designed around the following key subject areas: 1 BI Implementation Roadblocks Unclear Business Requirements 2 Multiple Data Sources 3 Time to market 4 Proprietary Technology Standards iDecisionsâ„ ¢ for Telecom Application Engines Customer Value Fraud Detection Churn Prediction RFM scoring Behavior Scoring Best Practices Inventory Industry Standard Business Definition Unified Data Model Best Practices Inventory Industry Standard (XML, CWM) Standard Technology Stack Analytical Applications Customer Intelligence Subscriber Intelligence Campaign Intelligence Usage Intelligence Marketing Intelligence Sales Intelligence Revenue Intelligence Revenue & Margin Analysis Network Intelligence Fault Management Solution Components Adaptive Architecture Reusable Artifacts Call Pattern Intelligence Product Affinity Roaming Intelligence Channel Intelligence Mobile Number Portability Intelligence Contact Center Intelligence Revenue Assurance Performance Management Data Integration Hub How iDecisionsTM addresses BI implementation roadblocks Churn Intelligence Customer Life cycle in Converged networks Credit & Collections Membership & Loyalty Traffic Management Demand forecasting & Capacity Planning Core Post Paid Pre Paid Fixed Line Data Converged Network Video Cable Benefits of iDecisions TM Packaged, customization-friendly, open analytical solution Industry best practices in KPIs, analytical templates, dashboards and processes Modular nature allows clients to pick and implement only selective modules Complements Microsoft BI Capability Highly customizable to suit each customer’s unique BI needs Reduces time-to-market Minimizes risk of failed implementation iDecisionsTM is a pre-built BI solution that is also available on cloud which enables organizations to access information and perform intelligent analysis over a virtual environment. Significant advantages of iDecisionsTM on Cloud offerings include: Low upfront infrastructure investments, lower maintenance and software licensing costs Just-in-time infrastructure with dynamic capacity management saves cost Businesses can turn capital expenses to variable operating expenses Shrinking of processing time due to parallelization; addresses key difficulties surrounding large scale data processing iDecisions based solutions are also available on cloud iDecisions based pre-packaged BI solutions are offered on cloud platform as well. The cloud solutions can be offered either on Mahindra Satyam’s own data centers or on third party data centers. TM TM Customer is risk-free – the risk is completely skewed towards the service provider Usage-based costing Multi-tenant 1 2 Architectural depiction of iDecisionsâ„ ¢ using Microsoft BI Stack The vertical-specific data models from iDecisionsâ„ ¢ are wrapped with relevant ETL and OLAP tools to create end-to-end BI solutions and these solutions are hosted on a cloud platform. The security aspects of cloud computing are well addressed by the iDecisionsâ„ ¢ BI solution which has three layers of securities built – OS-level security, DB level security and Application level security. Clients Scale-up supported by Database design Schema design Physical design Hardware selection and configuration Software selection and configuration Data loading Query specification and tuning SECURITY LAYER 3 4 Case Study 1 Telecom Major in Bahrain Case Study 2 Telecom Major in Mauritius About the Client The client is a leading mobile and data services operator with licenses in 7 Middle Eastern and 15 sub-Saharan African countries. With employee strength of 15,000, the client provides comprehensive range of mobile voice and data services to over 50.74 million individual and business customers with revenue of $ 3 billion. Business Challenges/Needs of the Client The client wanted to address its key challenges such as: Changing consumer preferences Growing cost Lack of good understanding of customer behaviour Unavailability of information on customer churn Unavailability of standardized reporting on organizational basis Unavailability of reports on time Migration from operation to analytics Scattered data source Mahindra Satyam’s Solution Mahindra Satyam deployed a comprehensive solution leveraging its business intelligence solution accelerator iDecisionsâ„ ¢. The solution provided consolidated information to senior management and the ability to execute ad-hoc reporting. The solution helped client to undertake data analysis with data visualization capabilities in Customer Intelligence, Usage Intelligence, Marketing and Revenue Intelligence along with the subject areas such as Churn Management, Loyalty Intelligence, Sales Management, Call Pattern / CDR intelligence. iDecisionsâ„ ¢ Telecom modules implemented for this project included Customer Intelligence, Usage Intelligence, Marketing and Revenue Intelligence. The solution helped assess customer behaviour and pro-actively design marketing programs and identify cross sell / up-sell opportunities besides improving profitability by effective tracking of product/customer channel relationships. iDecisionsâ„ ¢ solution has been able to detect 30,000 churners and predict churners one month in advance. The customer loyalty & retention analytics along with the sales management analytics has resulted in customer retention rate of 33%. Thus out of a total of 30,000 probable churners, a total of 9,900 were retained. A total of US$ 900K was saved for client from iDecisionsâ„ ¢ churn solution in net savings for the fourth quarter. Business Benefits delivered to Client Detected 30,000 churners and predict churners one month in advance Customer retention rate of 33% Comprehensive view of information, from very highly aggregated summary information to the underlying events and detail transactions, for top management Savings to the tune of US$ 900K State of art analysis tools to aid the business users in performing data analysis with analytical and data visualization capabilities Analytics based reports rather than just operational Ability to slice, dice and ad-hoc reporting for deeper understanding of customer behaviour Ability to asses insights on churn behaviour of subscribers thereby aiding to strategize new marketing initiatives About the Client The client is a leading service provider of cellular telephony in the Republic of Mauritius. It provides GSM and UTMS, GSM, GPRS, 3G/UMTS as well as 3.5G/HSDPA and WiMAX networks and offers a range of value-added services telecommunications services throughout the country. Business Challenges/Needs of the Client The client wanted to address its key challenges such as: Providing the senior management with a comprehensive view of information, from very highly aggregated summary information to the underlying events and detail transactions Providing state of art analysis tools to aid the business users in performing data analysis with analytical and data visualization capabilities Providing Customer segmentation capabilities to the senior management through access to consolidated information Mahindra Satyam’s Solution Mahindra Satyam proposed iDecisionsâ„ ¢ framework for this implementation which is part of the iDecisionsâ„ ¢ suite of analytical applications that accelerates the implementation of a Business Intelligence solution with pre-built data model and analytical templates. Besides allowing the client to easily turn the volumes of data they collect and store into meaningful information, the implementation of business intelligence and data warehouse solution covered all the subject areas such as subscription intelligence, call pattern intelligence, roaming intelligence, revenue & margin intelligence, campaign intelligence, churn intelligence and sales intelligence. Business Benefits The solution helped the client to align BI technology initiatives closely with their business strategy and vision through the following benefits Business Intelligence Analysis Advanced Analytics Dashboards Strategic Decision Making